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January 4, 2021
0
Picture of a pile of poker chips

Don’t Sell Your “Antes”

By Envision Marketing & Design | envision

Basing your brand strategy on “antes” is a recipe for failure. Antes are things customers reasonably expect you to provide in the course of business. Things like: Good service Products…

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October 14, 2020
0

Less is More

By Envision Marketing & Design | envision

When faced with a long article, a long email or a text heavy webpage people frequently don’t read it. Their rationale is TL/DR (too long/didn’t read).  Some don’t read lengthy…

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September 4, 2020
0

More Choice Isn’t Always Better

By Jeff Shaw | envision

Increasingly we have less free time yet are faced with more choices. We love choices – in fact  what could be more American than a plethora of choice – but…

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August 5, 2020
0

Is Your Website a Geezer?

By Jeff Shaw | envision

Your website is the gateway to your business and often provides the first impression of your company. If it is more than four years old, however, it may not be making…

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January 6, 2020
0
Stylized picture of multiple people

You Don’t Own your Brand

By Envision Marketing & Design | envision

Most companies try to operate in a command and control mode when it came to their brands. They believe that customer communication is one-way from the company to the customer…

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December 2, 2019
0
Cartoon image of United Airlines jet tied in a knot

Averting Brand Meltdowns

By Envision Marketing & Design | envision

Brand meltdowns can teach us a lot. Who can forget the videos of a man being dragged from a United Airlines jet several years ago, and the justifiable firestorm of…

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November 5, 2019
0

Contrarian Marketing: Profit from Crowd Behavior

By Jeff Shaw | envision

Anytime the marketing herd moves in one direction there is a group of underserved customers who are left behind. This is the opportunity for a nimble business. Small businesses, in…

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June 10, 2019
0

Backup to Save Time, Money, and Peace of Mind

By Envision Marketing & Design | envision

If anything characterizes the modern web it is WordPress. WordPress, and content management systems like it, make updating your own site possible and you seldom have to worry about calling…

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Recent Posts

  • Don’t Sell Your “Antes”
  • Less is More
  • More Choice Isn’t Always Better

Marketing Guides

  • Not Looking to be Sold: Rise of the
    Self-Directed Buyer
  • Barbarians at the Gate: Protecting Your
    WordPress Website from Hackers

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  • Branding
    • Brand Building
    • Process Friction
    • Mental Models
  • Web Design
    • Overview
    • Portfolio
    • Services
    • Process
  • Insights
    • Blog
    • Marketing Guides
  • About
  • Contact