Basing your brand strategy on “antes” is a recipe for failure. Antes are things customers reasonably expect you to provide in the course of business. Things like: Good service Products…
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Most companies try to operate in a command and control mode when it came to their brands. They believe that customer communication is one-way from the company to the customer…
Brand meltdowns can teach us a lot. Who can forget the videos of a man being dragged from a United Airlines jet several years ago, and the justifiable firestorm of…
Anytime the marketing herd moves in one direction there is a group of underserved customers who are left behind. This is the opportunity for a nimble business. Small businesses, in…
When faced with a long article, a long email or a text heavy webpage people frequently don’t read it. Their rationale is TL/DR (too long/didn’t read). Some don’t read lengthy…
Increasingly we have less free time yet are faced with more choices. We love choices – in fact what could be more American than a plethora of choice – but…
Your website is the gateway to your business and often provides the first impression of your company. If it is more than four years old, however, it may not be making…
If anything characterizes the modern web it is WordPress. WordPress, and content management systems like it, make updating your own site possible and you seldom have to worry about calling…