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Tread Lightly Using AI in Marketing

By Jeff Shawenvision

Relying on Artificial Intelligence (AI) in marketing isn’t just a mistake—it’s a fast track to making your brand irrelevant. AI doesn’t create; it recycles. It scrapes the internet, repackages what’s…

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November 26, 2024
Golfer frustrated about missed putt

Basing Your Message on Expected Benefits is a Losing Game

By Envision Marketing & Designenvision

In marketing, there are things customers naturally expect from any reputable business, such as: Good service Durable products Honest advertising But if your brand messaging is built on these fundamental…

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January 4, 2021

Less is More

By Envision Marketing & Designenvision

When faced with a webpage full of text or a long email people frequently don’t read it. Their rationale is TL/DR (too long/didn’t read).  Lazy – maybe – but more…

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October 14, 2020

More Choice Isn’t Always Better

By Jeff Shawenvision

Increasingly we have less free time yet are faced with more choices. We love choices – in fact  what could be more American than a plethora of choice – but…

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September 4, 2020

Is Your Website a Geezer?

By Jeff Shawenvision

Your website is the gateway to your business and often provides the first impression of your company. If it is more than four years old, however, it may not be making…

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August 5, 2020

You Don’t Own Your Brand

By Envision Marketing & Designenvision

Most companies try to operate in a command and control mode when it came to their brands. They believe that customer communication is one-way from the company to the customer…

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January 6, 2020

Averting Brand Meltdowns

By Envision Marketing & Designenvision

Brand meltdowns can teach us a lot. Who can forget the videos of a man being dragged from a United Airlines jet several years ago, and the justifiable firestorm of…

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December 2, 2019

Contrarian Marketing: Profit from Crowd Behavior

By Jeff Shawenvision

Anytime the marketing herd moves in one direction there is a group of underserved customers who are left behind. This is the opportunity for a nimble business. Small businesses, in…

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November 5, 2019

Backup to Save Time, Money, and Peace of Mind

By Envision Marketing & Designenvision

If anything characterizes the modern web it is WordPress. WordPress, and content management systems like it, make updating your own site possible and you seldom have to worry about calling…

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June 10, 2019

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Recent Posts

  • Tread Lightly Using AI in Marketing
  • Basing Your Message on Expected Benefits is a Losing Game
  • Less is More

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  • Barbarians at the Gate: Protecting Your
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