Evolve your brand to grow your business

We take brands to the next level and rejuvenate ones not meeting their potential. If you want to build your business we can help.

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Branding

A brand at its core is best defined by owning a point of view. Great brands stand for something. More specifically they stand for just one thing. Too many marketers believe that the broader they position their brand the more people they will attract. What happens is the exact opposite – too broad, too bland, too boring attracts no one. Great branding is all about clarity of message. Southwest airlines – low fares. Disney – family fun. Fed Ex – on time delivery. Learn More

Reduce “Friction” in the Buying Process

Great brands make it easy for their customer to buy. Abundant information, speed, and ease of purchase are all components of a new paradigm focused on eliminating friction. Amazon doesn’t sell things you can’t get anywhere else. Their entire brand is built on upon removing friction from the process of buying products.

We eliminate friction from your system to build sales and enhance your brand. Learn More

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Mindshare before Market Share

Strong brands don’t sell a product, they sell a new way of thinking. Information, and value propositions are not enough to sell innovative products, marketers have to change not only what customers think, but how they think. Without the right mental model, they won’t see the problem, understand the benefits, or make the change.

The really good innovations – the ones that change things — need to be explained before they’re accepted Learn More

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February 4, 2020

Don’t Sell Your “Antes”

Basing your brand strategy on "antes" is a recipe for failure. Antes are things customers reasonably expect you to provide in the course of business. Things like: Good service Products…
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January 6, 2020

You Don’t Own your Brand

Most companies try to operate in a command and control mode when it came to their brands. They believe that customer communication is one-way from the company to the customer…
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December 2, 2019

Averting Brand Meltdowns

Brand meltdowns can teach us a lot. Who can forget the videos of a man being dragged from a United Airlines jet several years ago, and the justifiable firestorm of…

Envision gets what we’re about. They’ve taken the time to understand who we are, what we’re trying to do and have helped us develop a consistent strategic message. At the same time, they understand how we work. Jeff and his folks are patient, recognize the client is driving the process — not the other way around. Their first project was excellent. In the 10 years since, the work they’ve done has gotten even better. As a small organization, we have a limited budget and may not generate as much revenue as other clients. Still, with Envision we’re treated as a priority and given a high level of attention from the entire staff.

Eric LinzerVice President, Massachusetts Association of Health Plans

The development process was outstanding and as described by Envision prior to the start ofthe project. For a company like ours where budgets are a consideration and having virtually no real understanding of the process it can be daunting. Finding the right company takes a bit of good luck. I feel VERY lucky. You allowed us to work at our own pace. I’m sure that must have been frustrating for you at times. In between all of the “work”, I enjoyed getting to know you and it made a real impression on me. I’d recommend your company in a heartbeat.

Jerry GiulianoPresident, Julie Industries

I began working with Jeff and the team at Envision ten years ago. Their strategic skills are coupled with a fundamental knowledge of how to craft the appropriate marketing message. I am extremely well cared for by the folks at Envision, and I’ve come to appreciate their attention to detail that exceeds my own. Along with extremely positive feedback from colleagues and students on every project the team at Envision has touched, my interactions continue to be an enjoyable learning experience in the nuances of marketing.

Sal Genovese, Ph.D.Director, Three Seas Marine Biology Program, Northeastern University

We sell a complex product into a complex market. Jeff and his team did more than just listen to our needs, they took the time to really understand our business, our market, and how our products addressed the market need. With that, Envision then employed creativity and design in ways we hadn’t even thought of before, and produced deliverables that were nothing short of fantastic. In short, Envision listened, learned, and delivered.

Chris AulbachVP Product Marketing, Premise Corporation

Custom Website Development

Envision not only develops great brand strategies we bring them to life. By integration of branding with custom website development and digital marketing we ensure a one-sight, one-sound message to the market.

Website Development

Broad Sector Expertise

  • Technology
  • Real Estate Development
  • BioTech
  • Performing Arts
  • Custom Home Construction
  • Hospitality
  • Industry Associations
  • Health Care
  • Fine Arts
  • Home Improvement
  • eCommerce
  • Laboratories
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Marketing Guides

Free Download

As an industry thought leader, Envision publishes marketing guides to assist clients and prospective clients. Please feel free to download our two latest guides.