A great website defines your brand, creates the right mental model, then reduces buying friction to make it easy to purchase
Web design is a formal response to a strategic question: why should I work with you? Your site has less than 30 seconds to provide a look and feel in line with their expectations, demonstrate that you can give them what they want, and that you will make it easy. Of necessity, great design is all about simplicity – it is not that there is nothing left to add, but that there is nothing left to take away.
A brand at its core is best defined by owning a point of view. Great brands stand for something. More specifically they stand for just one thing. Too many marketers believe that the broader they position their brand the more people they will attract. What happens is the exact opposite – too broad, too bland, too boring attracts no one. Great branding is all about clarity of message. Southwest airlines – low fares. Disney – family fun. Fed Ex – on time delivery. Learn More
Reduce “Friction” in the Buying Process
Great brands make it easy for their customer to buy. Abundant information, speed, and ease of purchase are all components of a new paradigm focused on eliminating friction. Amazon doesn’t sell things you can’t get anywhere else. Their entire brand is built on upon removing friction from the process of buying products.
We eliminate friction from your system to build sales and enhance your brand. Learn More
Mindshare before Market Share
Strong brands don’t sell a product, they sell a new way of thinking. Information, and value propositions are not enough to sell innovative products, marketers have to change not only what customers think, but how they think. Without the right mental model, they won’t see the problem, understand the benefits, or make the change.
The really good innovations – the ones that change things — need to be explained before they’re accepted Learn More
Broad Sector Expertise
- Real Estate Development
- Performing Arts
- Custom Home Construction
- Industry Associations
- Health Care
- Fine Arts
- Home Improvement
“Envision gets what we’re about. They’ve taken the time to understand who we are, what we’re trying to do and have helped us develop a consistent strategic message. At the same time, they understand how we work. Jeff and his folks are patient, recognize the client is driving the process — not the other way around. Their first project was excellent. In the 10 years since, the work they’ve done has gotten even better. As a small organization, we have a limited budget and may not generate as much revenue as other clients. Still, with Envision we’re treated as a priority and given a high level of attention from the entire staff.”Eric LinzerVice President, Massachusetts Association of Health Plans
“The development process was outstanding and as described by Envision prior to the start ofthe project. For a company like ours where budgets are a consideration and having virtually no real understanding of the process it can be daunting. Finding the right company takes a bit of good luck. I feel VERY lucky. You allowed us to work at our own pace. I’m sure that must have been frustrating for you at times. In between all of the “work”, I enjoyed getting to know you and it made a real impression on me. I’d recommend your company in a heartbeat.”Jerry GiulianoPresident, Julie Industries
“I began working with Jeff and the team at Envision ten years ago. Their strategic skills are coupled with a fundamental knowledge of how to craft the appropriate marketing message. I am extremely well cared for by the folks at Envision, and I’ve come to appreciate their attention to detail that exceeds my own. Along with extremely positive feedback from colleagues and students on every project the team at Envision has touched, my interactions continue to be an enjoyable learning experience in the nuances of marketing.”Sal Genovese, Ph.D.Director, Three Seas Marine Biology Program, Northeastern University
“We sell a complex product into a complex market. Jeff and his team did more than just listen to our needs, they took the time to really understand our business, our market, and how our products addressed the market need. With that, Envision then employed creativity and design in ways we hadn’t even thought of before, and produced deliverables that were nothing short of fantastic. In short, Envision listened, learned, and delivered.”Chris AulbachVP Product Marketing, Premise Corporation
As an industry thought leader, Envision publishes marketing guides to assist clients and prospective clients. Please feel free to download our two latest guides.