The website was designed utilizing a clean, contemporary aesthetic that uniquely supports the brand but also had the flexibility to work across a wide range of musical genres and performing artists. Given the robust amount of content, extensive effort and testing was done to ensure a superior navigation experience in the context of an intuitive user interface. The site was designed to be highly flexible to suit client needs across seasons, genres and programming. Following launch training was provided to ensure a smooth transition to client management of the site.