This was an informational website that needed to boil down a complex medical issue and present it in a non-technical format. Great care was used in the design phase of the project to ensure a very human element was injected into the website. Since this was a start-up business by medical professionals we projected that the site might very well need revisions and updating soon after launch and then on an ongoing basis.  Consequently the site was designed using WordPress to facilitate client access and updating by non-technical personnel.