It was important to give a sense of place and highlight the elegance of this iconic Boston location. We recognized that imagery was critically important and placed particular focus on the design and visuals of the site. Also noteworthy was the need to blend “traditional Boston” with a more youthful contemporary outlook embodied in many of the special events held here – in particular weddings. Intuitive navigation was a paramount concern as the site contained approximately 100 pages which meant the need for a clean, sophisticated navigational structure.