Here are the tools and services we provide:
The fundamental challenge in site design is understanding the viewer. Who are they demographically and psychographically — what they will expect from the experience? We seek to understand why they have come to the site, how they will move through it and the type of experience they want. Once understood we develop a compelling design and page architecture that will motivate people on several levels.
Years spent understanding user experience (UX) in combination with our core marketing expertise provides your team with insights, expert advice and best practice recommendations for designing industry leading websites. Through our rigorous analysis we identify messaging, competitive and user experience problems then provide potential solutions.
Sometimes it makes little sense to dive right into website design or development. Instead there may be market, product or consumer issues which need to be sorted through first. Setting strategy smooths the design and development process and reduces the risk of downstream course corrections.
We pride ourselves on being objective and straightforward in our pursuit of the most compelling solutions for your customer and your business goals – and – we never end a project with unanswered questions. We love a challenge and don’t settle for the easy answers or status quo. We know that the best answers are rarely the obvious or easiest.
We know an extraordinary amount about how people process and discern messages. Let our well-earned experience and time-tested methodologies get your message from concept to launch. We have some of the country’s premier brand builders who can help craft a message and then put it to work to build your brand. Well-conceived and well delivered messages attract customers.
We are skilled in consumer dynamics and have been positioning brands for years. Whether we’re involved in segmenting, researching, or war gaming the market, we bring an expert’s portfolio of experience to bear on your opportunity.
The process we use is built on a flexible framework that is equally effective working with new or existing sites. Business moves fast so this process is designed to be malleable and quick. Speed does not mean a sacrifice in quality rather it is a testament to a solidly designed process that has been extensively tested and gets results.