In a card game an ante is what you throw in just to be a part of the game. In marketing antes are things customers reasonably expect you to provide…
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When faced with a webpage full of text or a long email people frequently don’t read it. Their rationale is TL/DR (too long/didn’t read). Lazy - maybe - but more…
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Most companies try to operate in a command and control mode when it came to their brands. They believe that customer communication is one-way from the company to the customer…
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Brand meltdowns can teach us a lot. Who can forget the videos of a man being dragged from a United Airlines jet several years ago, and the justifiable firestorm of…
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If anything characterizes the modern web it is WordPress. WordPress, and content management systems like it, make updating your own site possible and you seldom have to worry about calling…
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